The short answer
Answer share is the proportion of tracked AI answers that include your brand, product or page, regardless of position. It is a simple presence rate for a question set.
Updated Oct 18 2026
Why Answer Share matters
Share of voice compares you with competitors. Answer share only asks how often you appear at all, which is the first thing to know.
How to measure or use it
Divide the number of answers that include you by the number of questions tested, for each assistant separately.
How I handle it
I report it per assistant, because an average hides that one assistant may name you often and another never.
Related terms
- Share of VoiceThe share of relevant AI answers, citations or mentions that your brand owns compared with competitors.Read
- Citation RateHow often one of your pages is cited when your tracked questions are asked.Read
- LLM VisibilityHow often and how favorably a brand appears in responses from large language models.Read
Answer Share questions
How is it different from share of voice?
Answer share is your own presence rate. Share of voice sets that against how often competitors appear.
Should I aim for 100 percent?
No. Not every question is one you should win. Aim for the questions that matter to a buyer.